Privacy Policy

Back to the game Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and disclosed when you visit or make a purchase from backtothegame.store (the “Site”).

PERSONAL DATA COLLECTION

When you visit the Site, we automatically collect certain information from your device, including browser information, IP address, time zone, and data from certain cookies that are installed on your device. Additionally, as you browse the Site, we collect specific information about the web pages and products that you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer, and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record data about your browsing habits on the Site. Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card numbers [[INSERT ANY OTHER TYPE OF PAYMENT ACCEPTED]]), email address, and phone number. We will call this data “Order Information.”

When we talk about “Personal Data” in this Privacy Policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL DATA?

We generally use Order Information to fulfill orders placed through the Site (which includes processing payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, we use Order Information to:
Communicate with you;
verify the absence of potential risks or fraud in the orders; provide you with information or advertising about our products or services, if in line with the preferences you have expressed to us.

We use the Device Information we collect (in particular your IP address) to help us screen for potential risk or fraud, and more generally to improve and optimise our Site (for example, by generating analytics about how our customers navigate and interact with the Site, and to assess the success of our marketing and advertising campaigns).

DISCLOSURE OF YOUR PERSONAL DATA

We share your Personal Data with third-party companies that help us perform the activities described above. For example, we use Shopify to power our online store. You can learn more about how Shopify uses your Personal Data here: https://shopify.com/legal/privacy. We also use Google Analytics to help us analyze how customers use the Site. You can learn more about how Google uses your Personal Data here: https://www.google.com/intl/it/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also disclose your Personal Data to third parties to comply with applicable laws and regulations, respond to subpoenas, search warrants or other lawful requests for data we receive, or otherwise to protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Data to provide you with targeted advertising or marketing communications that we believe may be of interest to you.

interest. For more information about how targeted advertising works, please visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's digital advertising opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and data use practices in the presence of your browser’s Do Not Track signal.

YOUR RIGHTS
If you are a European resident, you have the right to access the personal data we hold about you and to request that it be updated, corrected, or removed. If you would like to exercise this right, please contact us using the contact details below.
Additionally, if you reside in Europe, please note that we also process your data to fulfill any contractual obligations towards you (for example, in relation to orders placed by you through the Site) or otherwise to pursue our legitimate business interests indicated above. In addition, please note that your data will be transferred to countries outside Europe including Canada and the United States.

DATA RETENTION
When you place orders through the Site, we will maintain your Order Information in our records unless and until you ask us to delete this information.

CHANGES
We may update this Privacy Policy from time to time, for example, to reflect changes to our practices, or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please email us at backgame.store@gmail.com or contact us by post at the following contact details:

Old Square 5 23828 Regoledo, Perledo LC Italy